Promoting Cape Cod - An Experience That is "Truly Yours"
The Cape Cod Chamber of Commerce has been promoting Cape Cod as a world-class tourism destination and great place to live and work for 102 years. Since its inception, the Chamber has been telling the story of Cape Cod from Bourne to Provincetown. In...
The Cape Cod Chamber of Commerce has been promoting Cape Cod as a world-class tourism destination and great place to live and work for 102 years. Since its inception, the Chamber has been telling the story of Cape Cod from Bourne to Provincetown. In late February 2024, the organization unveiled a complete rebranding - "Cape Cod - Truly Yours." The goal was to update their destination marketing to capture the deeply personal nature of a Cape Cod visit - how everyone's unique experience here, and the warmth of those memories, is what keeps them coming back. On this episode of the Policy Pod, co-host Matt Pitta from The Davenport Companies chats with Liz DiGirolamo, Cape Cod Chamber of Commerce Director of Tourism Outreach and Promotion and Cape Cod Chamber of Commerce Vice President of Tourism Marketing Kristin Mitchell-Hughes about the rebranding.
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