Feb. 28, 2025

Married Women Need to Pay Attention

Married Women Need to Pay Attention

Chris Boyd and Jeff Perry welcome Dr.Laura Mattia to the podcast. The conversation focuses on the premise that while money is not the key to happiness, using it wisely can help us pursue our dreams, elevate our status, gain independence, and...

Chris Boyd and Jeff Perry welcome Dr.Laura Mattia to the podcast. The conversation focuses on the premise that while money is not the key to happiness, using it wisely can help us pursue our dreams, elevate our status, gain independence, and contribute to meaningful change in the world. The trio digs into why many married women are not involved in the personal finance and
investment decisions of their household and the risks associated with such
disengagement. For more information about Dr. Mattia, see the link below:


https://www.moneymatriarchs.com/

 

For more information or to reach Chris Boyd or Jeff Perry, click the following link:


https://www.wealthenhancement.com/s/advisor-teams/amr

 

Transcript
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Welcome to Something More with Chris Boyd.

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Chris Boyd is a certified financial planner, practitioner,

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and senior vice president, financial advisor at Wealth

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Enhancement Group, one of the nation's largest registered

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investment advisors.

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We call it Something More because we'd like

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to talk not only about those important dollar

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and cents issues, but also the quality of

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life issues that make the money matters matter.

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Here he is, your fulfillment facilitator, your partner

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in prosperity, advising clients on Cape Cod and

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across the country.

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Here's your host, Jay Christopher Boyd.

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Thanks for being with us for another episode

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of Something More with Chris Boyd.

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I'm here with Jeff Perry.

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We are both of the AMR team with

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Wealth Enhancement Group, and we have a special

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guest today.

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Our guest is Dr. Laura Mattia.

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Do you say it Mattier or Mattia?

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I want to make sure I do it

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right.

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Mattia, but that's okay.

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Everybody.

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Okay.

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I wasn't sure.

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So it's great to have you with us.

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You have, well, we're going to get to

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hear your story.

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You have a prolonged history of all kinds

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of academic and professional accomplishments.

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Let's just start by getting to know you

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a little bit about thanks for being with

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us in relatively new to Wealth Enhancement Group.

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Yes.

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So I'm actually a partner of yours effectively

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in the Wealth Enhancement Group, and we joined

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mid last year.

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So we're fairly new.

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And we're not ahead of you, as you

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know, we just started a few months before

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that.

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Right.

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Right.

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So my story, I mean, I could go

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into all kinds of tangential things.

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However, just to be on the more professional

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level, I started out in corporate finance, and

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actually I had an MBA in finance, and

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I wanted to be coming an executive there,

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one of the few women in the executive

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ranks.

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And women would often come to me and

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ask me questions on going through divorce, you

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know, I'm trying to figure out what my

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property settlement should look like, I need some

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help, you know, getting out of this debt

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or whatever.

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And I would, I would help them.

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And that was kind of my first foray

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into kind of doing more of a personal

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financial planning.

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I wound up taking a CFO position for

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a family office in Manhattan for a very

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famous, actually New Yorker.

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And that was kind of, oh, you know,

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I'm not making decisions, you know, helping a

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CEO make decisions on what property and plans

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equipment they need to purchase.

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I'm helping somebody really execute their life.

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And I love that.

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And so that's how I actually, I got

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into the personal finance, but it's always been

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with that, that recognition that there are a

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lot of women out there that need financial

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help.

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So everything that I've done, even my PhD

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dissertation was around women and money.

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I've published a lot of research, which has

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all been about women and money, widows and

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money.

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I've done a lot of every quarter I

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do a divorce workshop at a local women's

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501c3 program.

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I've just been really very dedicated on supporting

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that specific niche.

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I'm not going to say that I don't

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serve men because I do as well.

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I'm just particularly sensitive to that demographic.

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Well, we're going to talk about some of

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the challenges that women face, particularly married women.

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And we'll dig into that in more depth.

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Tell us about your current practice, where you're

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located and some of the details, who you

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work with.

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So I'm in beautiful Sarasota, Florida.

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I still pinch myself.

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We moved down here in 2014.

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I would say I escaped the New York

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area.

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And we're very, very, despite the occasional hurricane,

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which can be a little bit, can fluster

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you a bit, everything else is just, I

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love it.

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So I really feel fortunate that I was

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able to come down here.

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And we, when we moved, my husband, I

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was actually, I was teaching at Rutgers.

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I had a practice up there and my

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husband came home and said, I want to

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move.

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And he arranged it in such a way

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that it was enticing enough that I just

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threw everything up in the air and said,

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okay, fine, I'll move and move down here.

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And immediately we found our own little things

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that we were doing and picked up our

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life and went on.

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So that was pretty nice.

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Yeah.

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How did you manage to juggle the sort

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of dual, a foot in both academia and

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a foot in the practical application of financial

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planning concepts in people's lives?

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Yeah.

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So, so firstly, Chris, if you, as we

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get to know each other better, you're going

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to find out that I'm a little bit,

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I've been told that I'm wound tight a

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bit.

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I have tended to always take on a

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lot.

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I'm not used to working less than 60,

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70 hours a week.

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That's just the way I'm wired.

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I don't, I don't know why.

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I think I'm still trying to, I guess,

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prove the reason why I should exist.

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I don't know.

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Psychological.

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I'm sure the psychologist would have something to

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say about me.

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You're trying to make an impact.

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I guess.

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Yeah.

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But, um, I, I just, in fact, I

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just did a seminar two days ago with

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a group of women and we talked a

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lot about values and I do this value

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exercise every year.

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I've been doing it since back in the

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nineties when I got a Franklin planner and

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they kind of pushed that whole concept and

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every year I write down my values and

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I try to filter the things I'm going

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to choose to do, whether it's using my

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very valuable resource of money or my very

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valuable resource of time through those values, because

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the problem is, is that I think everything's

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interesting if I do everything like, I mean,

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just because I, I can, doesn't mean I

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should, I mean, it's just not enough time

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in the day, so I try to whittle

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it down, but so, um, I can see

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like with the academia and the working with

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people in the practical area, there's a lot

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of synergy there.

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There's a lot of, I could inform the

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other and help to balance them both with,

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you know, the practical benefits of the experience

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as well as the, you know, conceptual how

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to apply that in people's lives.

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Yeah.

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And for a lot of people, they, they,

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so my clients tend to be definitely smarter

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than the average beer.

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They want to understand, they want to learn,

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they don't want to just hear, oh, this

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is my idea, you know, just go with

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it.

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They want to hear, well, what was, what

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were you comparing it to?

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What are the other choices and why, what

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are the pros and cons of those choices?

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And why are you kind of directing me

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in this way?

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And so, you know, to understand it at

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a deeper level where I can explain it

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in, in, you know, terms that people can

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digest, you know, without jargon, without, you know,

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the vernacular, the financial industry, um, it's really

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important to me to be able to do

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that for them.

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You've been published as well.

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Was this a purely a, an outcome of

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your, um, your doctorate, uh, efforts or was

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it a passion of some other type?

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Uh, yes.

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So, so my, um, the chair of my

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dissertation and all that was, they were very

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adamant that you don't get a PhD just

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to teach, you could have taught anyway, you

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really should get engaged in research.

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And so I did.

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And, um, I really love, I've always loved

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statistics and I love what you can, you

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can do with them and it's, it's fun.

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It's a lot of fun.

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So I've enjoyed it.

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I've enjoyed the process of research.

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I have not enjoyed the process of getting

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it published.

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Getting it published is the same thing.

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Yeah, that sounds like it would be.

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Um, you have a podcast.

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I see, you know, for those watching our

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video, um, which, you know, if you're, if

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you're not aware, you only listen to us

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through the, the audio podcast.

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You can also catch us on YouTube or

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our, our website, a webpage, um, which you

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can find through typing in something more with

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Chris Boyd, but any.com.

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And then, um, the, you have a money

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matriarchs podcast.

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I want to hear about that.

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And also I understand you've done a Ted

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talk as well.

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So I want to hear about that too.

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Yeah.

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Okay.

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Um, so, so, um, the, the podcast actually

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I I've done actually, this is an outgrowth

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that occurred many, many years ago.

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And I launched a podcast back in 2010

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and then with my move and everything else,

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it kind of fizzles and this is a

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relaunched podcast really.

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And the whole podcast, the, the tagline is

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inspiring women to harness the power of money

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for good.

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And, um, what I'm trying to communicate is

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it's not just, well, it's good for ourselves

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and our families.

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It's good for the community.

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It's good for the world.

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It's, there's a lot of ways that we

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can incorporate the concept of doing good and,

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and making a difference.

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Um, the show, the specific show, uh, is

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intended to showcase other women who have done

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interesting things in the community or, um, you

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know, in their own world that I think

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are interesting that I'd like to kind of

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elevate and let other women see what they've

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done.

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And possibly, hopefully be inspired by that.

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Inspirational.

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Right.

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Love it.

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Love it.

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Women aren't as good as men at touting

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their horn and saying, look at me, this

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00:10:05,880 --> 00:10:06,760
is what I've done.

266
00:10:06,900 --> 00:10:08,480
That's a real nice way to say that.

267
00:10:11,640 --> 00:10:13,580
Men are very, some men are very good

268
00:10:13,580 --> 00:10:14,060
at it.

269
00:10:14,240 --> 00:10:14,340
Yeah.

270
00:10:16,320 --> 00:10:16,800
Right.

271
00:10:17,680 --> 00:10:18,440
Too good.

272
00:10:18,600 --> 00:10:18,720
Maybe.

273
00:10:19,120 --> 00:10:19,320
Yeah.

274
00:10:19,380 --> 00:10:20,140
That's the point.

275
00:10:20,420 --> 00:10:20,600
Right.

276
00:10:21,060 --> 00:10:21,320
Yeah.

277
00:10:21,380 --> 00:10:22,860
Any substance, right?

278
00:10:23,320 --> 00:10:23,800
Sometimes.

279
00:10:23,960 --> 00:10:24,380
Sometimes.

280
00:10:24,520 --> 00:10:25,360
Right, right.

281
00:10:25,380 --> 00:10:25,820
Exactly.

282
00:10:25,820 --> 00:10:30,080
So, um, this is a forum, an opportunity

283
00:10:30,080 --> 00:10:34,740
to, to showcase and celebrate, um, women who've

284
00:10:34,740 --> 00:10:37,440
had accomplishments, uh, essentially what you're trying to

285
00:10:37,440 --> 00:10:37,660
do.

286
00:10:38,340 --> 00:10:39,340
I love that.

287
00:10:39,580 --> 00:10:42,820
Um, it's an interesting, um, theme too.

288
00:10:42,880 --> 00:10:43,280
I like that.

289
00:10:43,320 --> 00:10:45,400
You know, that's a great, uh, hook, you

290
00:10:45,400 --> 00:10:47,180
know, cause there's, there's probably so many great

291
00:10:47,180 --> 00:10:50,820
stories to tell to, uh, showcase and, you

292
00:10:50,820 --> 00:10:52,700
know, on a, on a level on a

293
00:10:52,700 --> 00:10:54,100
whole different perspective.

294
00:10:54,580 --> 00:10:56,820
Um, if there are any advisors listening to

295
00:10:56,820 --> 00:11:00,460
this, um, it, it, what it does for

296
00:11:00,460 --> 00:11:03,220
me also is it enables me to call

297
00:11:03,220 --> 00:11:06,240
up somebody that maybe I don't really know

298
00:11:06,240 --> 00:11:09,080
that well, and, um, you know, I'd like

299
00:11:09,080 --> 00:11:10,580
to invite them to lunch, but maybe they

300
00:11:10,580 --> 00:11:12,780
wouldn't go to lunch with me, but they

301
00:11:12,780 --> 00:11:13,840
might be on my podcast.

302
00:11:13,840 --> 00:11:16,640
So it's a way for me actually to

303
00:11:16,640 --> 00:11:19,240
introduce myself to some people that I think

304
00:11:19,240 --> 00:11:20,600
are kind of interesting or cool.

305
00:11:20,600 --> 00:11:23,660
And I'd like to talk to, and, um,

306
00:11:23,660 --> 00:11:24,880
they come in and I get to ask

307
00:11:24,880 --> 00:11:26,780
them really fun questions.

308
00:11:27,840 --> 00:11:29,020
Yeah, that's great.

309
00:11:29,100 --> 00:11:31,300
And so you get the opportunity to be

310
00:11:31,300 --> 00:11:33,320
interacting with people you might not otherwise have

311
00:11:33,320 --> 00:11:35,440
occasion to talk with, which.

312
00:11:36,160 --> 00:11:38,460
You know, may or may not have an

313
00:11:38,460 --> 00:11:41,480
opportunity to open the door for business, but

314
00:11:41,480 --> 00:11:43,860
even if it doesn't, it's like, hi, I

315
00:11:43,860 --> 00:11:45,140
get to talk with these people who have

316
00:11:45,140 --> 00:11:48,480
such interesting stories that can be inspiring and,

317
00:11:48,540 --> 00:11:51,880
uh, you can glean great information from, right?

318
00:11:52,340 --> 00:11:54,000
Yeah, love it.

319
00:11:54,180 --> 00:11:54,480
Love it.

320
00:11:54,520 --> 00:11:57,360
So that's the, you know, I think one

321
00:11:57,360 --> 00:11:58,480
of the things when you, when you do

322
00:11:58,480 --> 00:12:00,940
a podcast, you tend to be a curious

323
00:12:00,940 --> 00:12:02,040
person, don't you think?

324
00:12:02,060 --> 00:12:03,960
Cause you, it's like the fun of it

325
00:12:03,960 --> 00:12:07,600
is engaging and learning about what's, what makes

326
00:12:07,600 --> 00:12:09,760
them tick, what's the story of their success

327
00:12:09,760 --> 00:12:10,140
or whatever.

328
00:12:10,140 --> 00:12:10,560
Absolutely.

329
00:12:11,120 --> 00:12:11,220
Yeah.

330
00:12:11,840 --> 00:12:11,960
Yeah.

331
00:12:12,300 --> 00:12:15,100
So, um, Ted talks.

332
00:12:15,900 --> 00:12:18,400
Oh, all right.

333
00:12:18,500 --> 00:12:20,860
So, so, um, I guess the most important

334
00:12:20,860 --> 00:12:22,540
Ted talk, there's a second one that I

335
00:12:22,540 --> 00:12:22,820
did.

336
00:12:23,160 --> 00:12:25,620
Um, but the first one I did was

337
00:12:25,620 --> 00:12:28,020
really part of my whole passion.

338
00:12:28,180 --> 00:12:29,700
I call almost call it like a passion

339
00:12:29,700 --> 00:12:33,080
project, this whole theme around supporting women and

340
00:12:33,080 --> 00:12:35,060
getting women engaged in finances.

341
00:12:35,060 --> 00:12:38,020
Um, you know, I, I mentioned that I

342
00:12:38,020 --> 00:12:40,100
did both a lot of research and I

343
00:12:40,100 --> 00:12:44,280
do various seminars and things around helping widows

344
00:12:44,280 --> 00:12:46,720
and women in the process of making better

345
00:12:46,720 --> 00:12:48,020
decisions in divorce.

346
00:12:48,760 --> 00:12:51,500
And, um, at that point in time, the

347
00:12:51,500 --> 00:12:54,740
women are all ears, they're listening, they understand

348
00:12:54,740 --> 00:12:57,520
they need to, they need guidance.

349
00:12:57,720 --> 00:13:00,020
Uh, and so that's wonderful.

350
00:13:00,180 --> 00:13:03,840
However, at that point in time, like I'm

351
00:13:03,840 --> 00:13:05,920
always sitting there thinking, you know, I wish

352
00:13:05,920 --> 00:13:10,760
that you had become more financially engaged earlier

353
00:13:10,760 --> 00:13:13,300
on in your life where you were not

354
00:13:13,300 --> 00:13:16,000
a deer in the headlight, uh, trying to

355
00:13:16,000 --> 00:13:18,820
learn this all at once during an already

356
00:13:18,820 --> 00:13:20,180
stressful time.

357
00:13:20,480 --> 00:13:23,360
And so I really wanted to try to

358
00:13:23,360 --> 00:13:27,200
encourage those women that maybe don't need to

359
00:13:27,200 --> 00:13:29,540
do it out of necessity right now, but

360
00:13:29,540 --> 00:13:32,540
it's just a good skillset and awareness and

361
00:13:32,540 --> 00:13:33,680
knowledge to have.

362
00:13:33,680 --> 00:13:34,320
Yeah.

363
00:13:34,320 --> 00:13:36,780
So, you know, it's been, you know, historically

364
00:13:36,780 --> 00:13:40,180
financial decision-making has always been dominated by

365
00:13:40,180 --> 00:13:42,660
single men, single women and married men, but

366
00:13:42,660 --> 00:13:46,460
not as much married women and trying to

367
00:13:46,460 --> 00:13:49,820
get them to become engaged has been a

368
00:13:49,820 --> 00:13:51,640
little, I, I, I told you, I just

369
00:13:51,640 --> 00:13:53,620
did that seminar a couple of days ago

370
00:13:53,620 --> 00:13:57,320
and one of my friends came and she

371
00:13:57,320 --> 00:13:58,920
said, you know, I invited somebody that I

372
00:13:58,920 --> 00:14:02,180
really thought think would really benefit from this.

373
00:14:02,180 --> 00:14:04,480
And she said, oh no, money's boring.

374
00:14:04,860 --> 00:14:05,300
I don't know.

375
00:14:05,380 --> 00:14:06,120
I'm not interested.

376
00:14:06,440 --> 00:14:08,640
I said, it's not boring.

377
00:14:09,460 --> 00:14:10,740
We're going to have, we're going to have

378
00:14:10,740 --> 00:14:11,200
wine.

379
00:14:11,380 --> 00:14:12,280
We're going to have fun.

380
00:14:12,440 --> 00:14:14,400
We're like, I'll make it fun.

381
00:14:14,860 --> 00:14:15,960
Yeah, exactly.

382
00:14:16,320 --> 00:14:18,400
And I mean, who doesn't love money, right?

383
00:14:18,560 --> 00:14:19,240
I mean, come on.

384
00:14:19,620 --> 00:14:22,320
Do you think it's changing with the generational

385
00:14:22,320 --> 00:14:22,540
shift?

386
00:14:23,160 --> 00:14:23,920
Well, okay.

387
00:14:24,020 --> 00:14:26,620
So I think it's, first of all, just,

388
00:14:26,900 --> 00:14:29,060
um, I do want to mention that I've

389
00:14:29,060 --> 00:14:31,820
done this research where I've looked at financial

390
00:14:31,820 --> 00:14:34,940
knowledge, knowledge and engagement and confidence across all

391
00:14:34,940 --> 00:14:35,560
the cohorts.

392
00:14:35,760 --> 00:14:38,740
And there still is a gap after we

393
00:14:38,740 --> 00:14:41,300
use the regression analysis and we control for

394
00:14:41,300 --> 00:14:43,300
all the variables, there still is a gap.

395
00:14:43,520 --> 00:14:45,820
However, it absolutely is changing.

396
00:14:45,960 --> 00:14:48,540
I think what's really driving that is the

397
00:14:48,540 --> 00:14:52,020
fact that women are starting to become, um,

398
00:14:52,600 --> 00:14:55,500
earners they're, they're, uh, you know, if they're

399
00:14:55,500 --> 00:14:59,880
high earners, uh, or they've been, they've inherited

400
00:14:59,880 --> 00:15:02,260
some type of wealth, it's now become a

401
00:15:02,260 --> 00:15:04,840
lot more personal and they want to understand.

402
00:15:05,340 --> 00:15:06,900
And the higher earner women, if you think

403
00:15:06,900 --> 00:15:09,640
about it, they're higher earners because they're also

404
00:15:09,640 --> 00:15:10,900
educated women.

405
00:15:11,240 --> 00:15:13,320
And so they're educated and they're successful.

406
00:15:14,100 --> 00:15:17,700
And they're not just willing to hand over

407
00:15:17,700 --> 00:15:20,240
the finances to somebody and say, Oh, you

408
00:15:20,240 --> 00:15:20,880
manage it.

409
00:15:21,120 --> 00:15:22,960
I'll just like do whatever you say.

410
00:15:23,500 --> 00:15:25,520
They want to understand.

411
00:15:25,520 --> 00:15:27,720
They want to understand the pros and the

412
00:15:27,720 --> 00:15:29,800
cons and they really, so.

413
00:15:30,860 --> 00:15:35,600
So I would say, um, I bet that

414
00:15:35,600 --> 00:15:40,160
like me, you've seen lots of instances where

415
00:15:40,160 --> 00:15:45,680
there's some sad stories about families where, uh,

416
00:15:45,680 --> 00:15:49,620
some pretty questionable judgment has been used by

417
00:15:49,620 --> 00:15:51,760
the person who's handling the finances.

418
00:15:51,760 --> 00:15:54,220
If it's not a collaborative endeavor.

419
00:15:54,960 --> 00:15:56,400
Do you want to talk a little bit

420
00:15:56,400 --> 00:15:58,140
about that just for, as a, like a

421
00:15:58,140 --> 00:15:58,820
starting point?

422
00:15:59,120 --> 00:15:59,800
Oh, yeah.

423
00:16:00,000 --> 00:16:00,320
No, it's not.

424
00:16:01,360 --> 00:16:03,820
Why do you need to pay attention to

425
00:16:03,820 --> 00:16:04,120
this?

426
00:16:04,460 --> 00:16:06,820
It's because it's not only because of ill

427
00:16:06,820 --> 00:16:09,860
will or bad judgment of like, you know,

428
00:16:10,140 --> 00:16:12,840
you know, unscrupulous things, but it can be

429
00:16:12,840 --> 00:16:16,260
just questionable risk-taking or there's some, a

430
00:16:16,260 --> 00:16:21,020
lot of data about, uh, risk appetite, uh,

431
00:16:21,020 --> 00:16:22,120
when it comes to gender.

432
00:16:22,200 --> 00:16:22,440
Right.

433
00:16:22,860 --> 00:16:25,240
Well, you know, I mean, there's, as you

434
00:16:25,240 --> 00:16:30,080
know, there's a whole body of, uh, educational

435
00:16:30,080 --> 00:16:34,780
or research, uh, knowledge out there around behavioral

436
00:16:34,780 --> 00:16:38,740
finance and the bad decisions that people make

437
00:16:38,740 --> 00:16:41,560
that are inspired by their emotions or their

438
00:16:41,560 --> 00:16:44,020
instincts, but they're not necessarily rational.

439
00:16:44,220 --> 00:16:47,180
You know, the whole premise of, uh, uh,

440
00:16:47,180 --> 00:16:50,020
economics and, and good financial decision is that

441
00:16:50,020 --> 00:16:55,460
we're all robots making rational decisions and we're

442
00:16:55,460 --> 00:16:58,500
not, we're always impacted by our emotions.

443
00:16:58,700 --> 00:16:59,940
And one of the things that I try

444
00:16:59,940 --> 00:17:03,500
to do when I work with, uh, both

445
00:17:03,500 --> 00:17:07,380
men and women is try to understand, you

446
00:17:07,380 --> 00:17:09,200
know, I tell them there's a technical financial

447
00:17:09,200 --> 00:17:11,780
answer and then there's an emotional answer.

448
00:17:11,920 --> 00:17:13,640
And then the decision we might make is

449
00:17:13,640 --> 00:17:14,440
somewhere in between.

450
00:17:14,440 --> 00:17:17,700
I need to understand what's driving you and

451
00:17:17,700 --> 00:17:21,819
what, what other aspects might be coming into

452
00:17:21,819 --> 00:17:23,960
play and maybe we're going to find some

453
00:17:23,960 --> 00:17:26,839
kind of middle ground, but yeah, I mean,

454
00:17:26,859 --> 00:17:29,660
everything, so I do, um, I do some

455
00:17:29,660 --> 00:17:32,760
volunteer work for this, this local women's, um,

456
00:17:32,940 --> 00:17:34,880
I created a program there.

457
00:17:35,020 --> 00:17:37,960
It's the, so there's a women's resource center

458
00:17:37,960 --> 00:17:38,860
down here.

459
00:17:38,860 --> 00:17:40,580
It's a 501 C three.

460
00:17:40,800 --> 00:17:42,960
Um, and I created a program called, um,

461
00:17:43,080 --> 00:17:44,040
women's money impairment.

462
00:17:44,420 --> 00:17:47,800
And, um, every week I make myself available

463
00:17:47,800 --> 00:17:51,960
to talk to a woman about her financial

464
00:17:51,960 --> 00:17:52,600
situation.

465
00:17:52,680 --> 00:17:55,880
Just recently I spoke to a lady who

466
00:17:55,880 --> 00:18:00,280
was really struggling financially and she just took

467
00:18:00,280 --> 00:18:04,200
out additional debt to add a line to

468
00:18:04,200 --> 00:18:04,820
our house.

469
00:18:04,820 --> 00:18:07,080
And so we're talking about how to get

470
00:18:07,080 --> 00:18:07,800
out of this debt.

471
00:18:08,240 --> 00:18:11,160
And then she pops up with a whole,

472
00:18:11,300 --> 00:18:13,540
well, I need furniture for the line and

473
00:18:13,540 --> 00:18:15,120
I said, well, what if we just make

474
00:18:15,120 --> 00:18:16,920
that your dance floor for a little while?

475
00:18:17,040 --> 00:18:18,220
I just stopped.

476
00:18:18,360 --> 00:18:21,820
Uh, and it, there was like, nothing was

477
00:18:21,820 --> 00:18:22,740
penetrating her.

478
00:18:22,880 --> 00:18:27,960
She was really driven by her emotional need

479
00:18:27,960 --> 00:18:30,400
to have these things and just was not

480
00:18:30,400 --> 00:18:31,660
having, having it.

481
00:18:31,660 --> 00:18:34,420
And it was, it can be very frustrating

482
00:18:34,420 --> 00:18:36,060
when people don't see the ramifications.

483
00:18:36,280 --> 00:18:36,640
Well, okay.

484
00:18:36,680 --> 00:18:38,760
So you're telling me that you don't like

485
00:18:38,760 --> 00:18:40,920
working three jobs yet.

486
00:18:41,000 --> 00:18:42,640
You're doing this to yourself.

487
00:18:42,780 --> 00:18:44,300
Why are you doing this to yourself?

488
00:18:46,240 --> 00:18:46,740
Yeah.

489
00:18:46,980 --> 00:18:47,280
All right.

490
00:18:47,460 --> 00:18:51,560
So, um, the behavioral element is an important

491
00:18:51,560 --> 00:18:54,800
part for any, uh, you know, whether gender

492
00:18:54,800 --> 00:18:58,020
irrelevant, it's part of what drives our decision

493
00:18:58,020 --> 00:18:59,100
making at times.

494
00:18:59,100 --> 00:19:03,260
Um, there's also things that, uh, differences in

495
00:19:03,260 --> 00:19:06,380
the genders between in variety of ways, as

496
00:19:06,380 --> 00:19:10,200
it relates to financial issues, personal finance.

497
00:19:10,340 --> 00:19:13,200
Let's talk about some of the challenges that

498
00:19:13,200 --> 00:19:18,080
women just structurally seem to be facing as

499
00:19:18,080 --> 00:19:20,140
a starting point that makes it all the

500
00:19:20,140 --> 00:19:23,800
more important for them to take some ownership

501
00:19:23,800 --> 00:19:28,520
and involvement in their own financial life.

502
00:19:28,520 --> 00:19:29,180
Okay.

503
00:19:29,720 --> 00:19:31,840
But Chris, would you mind if I just

504
00:19:31,840 --> 00:19:33,900
back up for a minute and just, I,

505
00:19:33,960 --> 00:19:37,440
I want to get the opposite.

506
00:19:37,920 --> 00:19:41,040
Um, so, so yes, um, there are things

507
00:19:41,040 --> 00:19:44,280
that women will sometimes even allow their emotions

508
00:19:44,280 --> 00:19:46,500
to get in the way more than, um,

509
00:19:46,580 --> 00:19:50,360
other people, but men do as well, more

510
00:19:50,360 --> 00:19:52,980
from the standpoint and what, what's been shown

511
00:19:52,980 --> 00:19:54,680
and confidence, right?

512
00:19:54,680 --> 00:19:56,600
A greater confidence.

513
00:19:57,480 --> 00:19:58,120
Absolutely.

514
00:19:58,740 --> 00:20:01,400
And it's been shown over and over again.

515
00:20:01,580 --> 00:20:03,560
There's a couple of really great studies.

516
00:20:03,680 --> 00:20:06,840
My favorite is, um, uh, Barbara and Odin

517
00:20:06,840 --> 00:20:10,440
did a study back, um, years ago, uh,

518
00:20:10,780 --> 00:20:14,120
where they, they took brokerage data and they

519
00:20:14,120 --> 00:20:15,960
looked at men and women investing and they

520
00:20:15,960 --> 00:20:18,620
found that men traded way too often.

521
00:20:18,620 --> 00:20:23,160
They took much riskier, uh, positions and the

522
00:20:23,160 --> 00:20:28,280
women with their more disciplined approach, patience and

523
00:20:28,280 --> 00:20:31,460
so forth were actually performed better than the

524
00:20:31,460 --> 00:20:31,820
men.

525
00:20:32,800 --> 00:20:35,580
Yeah, I think that's an important, that's, that's,

526
00:20:35,720 --> 00:20:37,860
again, that's a great example of why there's

527
00:20:37,860 --> 00:20:42,400
a benefit to that, um, collaborative approach between

528
00:20:42,400 --> 00:20:44,140
men and women in a family or whatever,

529
00:20:44,140 --> 00:20:46,660
that it's not just one or the other.

530
00:20:47,080 --> 00:20:48,640
You get a little bit of these, uh,

531
00:20:48,640 --> 00:20:52,160
the blended, uh, benefits of everyone's perspective, right?

532
00:20:52,700 --> 00:20:53,140
That's right.

533
00:20:53,280 --> 00:20:55,780
And the other thing too, um, I, I

534
00:20:55,780 --> 00:20:57,940
hope you guys, I'm sure you probably do.

535
00:20:58,200 --> 00:21:00,600
Um, when, when a man comes into your

536
00:21:00,600 --> 00:21:03,160
office and he leaves his wife at home

537
00:21:03,160 --> 00:21:05,380
all the time, I hope you encourage her

538
00:21:05,380 --> 00:21:07,560
to come into the office too, because I

539
00:21:07,560 --> 00:21:09,960
mean, the other, the other thing is that

540
00:21:09,960 --> 00:21:11,600
whole, the fact I'm working with a widow

541
00:21:11,600 --> 00:21:13,360
right now, and she said, you know, my

542
00:21:13,360 --> 00:21:15,180
husband treated me like a queen and I

543
00:21:15,180 --> 00:21:17,860
didn't need to worry about anything, but now

544
00:21:17,860 --> 00:21:19,880
I'm a deer in the headlight.

545
00:21:20,060 --> 00:21:21,180
I'm, I'm terrified.

546
00:21:21,560 --> 00:21:23,760
And, um, you know, a lot of men

547
00:21:23,760 --> 00:21:25,940
will do this.

548
00:21:26,220 --> 00:21:28,440
Um, they actually are doing it to their

549
00:21:28,440 --> 00:21:28,640
wife.

550
00:21:28,700 --> 00:21:29,500
They don't realize.

551
00:21:29,620 --> 00:21:32,120
I think they're doing a wonderful thing by

552
00:21:32,120 --> 00:21:34,660
not letting her worry about it.

553
00:21:34,740 --> 00:21:36,160
Don't you think a lot of times it's

554
00:21:36,160 --> 00:21:38,640
not, um, it's not anything deliberate.

555
00:21:38,780 --> 00:21:42,880
It's just this, um, division of, uh, resources.

556
00:21:42,880 --> 00:21:45,220
And, you know, you, you handle these things

557
00:21:45,220 --> 00:21:46,980
at the house and I handle those things

558
00:21:46,980 --> 00:21:47,560
of the house.

559
00:21:47,960 --> 00:21:50,120
You know, you get these habits that evolve

560
00:21:50,120 --> 00:21:50,580
and develop.

561
00:21:50,660 --> 00:21:53,080
And as you, you illustrated earlier with someone

562
00:21:53,080 --> 00:21:55,600
saying, oh, I don't like money issues, you

563
00:21:55,600 --> 00:21:58,980
know, that they're become these ingrained like perceptions

564
00:21:58,980 --> 00:21:59,720
and biases.

565
00:21:59,720 --> 00:22:00,160
Right.

566
00:22:00,640 --> 00:22:03,340
And that's not always productive.

567
00:22:03,540 --> 00:22:04,020
Right.

568
00:22:04,140 --> 00:22:04,600
It's bad.

569
00:22:04,940 --> 00:22:10,000
So, uh, I don't do much cooking in

570
00:22:10,000 --> 00:22:10,560
my house.

571
00:22:11,000 --> 00:22:12,800
I should, I should be doing more of

572
00:22:12,800 --> 00:22:13,700
the cooking too.

573
00:22:13,780 --> 00:22:14,080
Right.

574
00:22:14,080 --> 00:22:15,560
You know, like, so that I know what

575
00:22:15,560 --> 00:22:16,060
I'm doing.

576
00:22:16,060 --> 00:22:18,220
If something were to happen to my wife,

577
00:22:18,380 --> 00:22:20,660
you know, you know, as an example, you

578
00:22:20,660 --> 00:22:22,760
get these blended, you know, we all do

579
00:22:22,760 --> 00:22:25,120
our different things and each has their different

580
00:22:25,120 --> 00:22:25,700
behaviors.

581
00:22:26,500 --> 00:22:27,220
That's right.

582
00:22:27,980 --> 00:22:31,840
Although I would argue that, um, you would

583
00:22:31,840 --> 00:22:35,340
figure out how to eat if a lot

584
00:22:35,340 --> 00:22:38,380
easier than somebody, I wouldn't worry about Chris.

585
00:22:42,360 --> 00:22:44,700
Well, but the thing is, is that, you

586
00:22:44,700 --> 00:22:47,760
know, because, um, finance is not just it

587
00:22:47,760 --> 00:22:48,880
inherently intuitive.

588
00:22:49,200 --> 00:22:50,840
Oh, I get it just like that.

589
00:22:51,200 --> 00:22:54,180
It's a muscle that we develop over time,

590
00:22:54,180 --> 00:22:57,300
the, the knowledge and the comfort and the

591
00:22:57,300 --> 00:23:01,860
ability to understand the decision-making happens over

592
00:23:01,860 --> 00:23:02,580
time.

593
00:23:02,880 --> 00:23:05,320
And I often liken it to a language,

594
00:23:05,320 --> 00:23:08,260
um, that it's like, it, it, it, it's

595
00:23:08,260 --> 00:23:10,940
it's a little bit uncomfortable feel, you know,

596
00:23:11,000 --> 00:23:14,520
you, you're learning vocabulary, but eventually you can

597
00:23:14,520 --> 00:23:17,000
become fluent, you know, and it's, you have

598
00:23:17,000 --> 00:23:18,260
to be immersed in it a bit to

599
00:23:18,260 --> 00:23:18,940
become fluent.

600
00:23:19,440 --> 00:23:21,520
And it's not that it's rocket science necessarily,

601
00:23:21,540 --> 00:23:24,020
but it is detailed and complicated.

602
00:23:24,180 --> 00:23:25,860
And yeah, I have to say, I mean,

603
00:23:26,240 --> 00:23:28,800
if I think about, you know, the MBA

604
00:23:28,800 --> 00:23:30,660
and the master's and the PhD and the

605
00:23:30,660 --> 00:23:33,460
CFP and all the other little certifications that

606
00:23:33,460 --> 00:23:35,440
I got and, you know, working as a,

607
00:23:35,940 --> 00:23:37,000
um, you know, in the corporate world and

608
00:23:37,000 --> 00:23:39,100
we're going to, and all the years that

609
00:23:39,100 --> 00:23:42,760
I've invested, including watching what happened in 2001

610
00:23:42,760 --> 00:23:43,880
and 2008 and so forth.

611
00:23:43,980 --> 00:23:45,800
I can actually sit back and finally say,

612
00:23:45,920 --> 00:23:48,120
I think I kind of know something about

613
00:23:48,120 --> 00:23:48,720
finance.

614
00:23:49,320 --> 00:23:51,320
Um, I may still be wrong.

615
00:23:52,340 --> 00:23:54,800
Um, and I just think, wow, you know,

616
00:23:54,800 --> 00:23:57,600
like I, I thought I looked, I thought

617
00:23:57,600 --> 00:24:01,220
20 years ago, I knew a lot.

618
00:24:01,220 --> 00:24:03,960
And every year I feel like, I mean,

619
00:24:04,000 --> 00:24:06,080
isn't this one of those professions where you're

620
00:24:06,080 --> 00:24:08,500
just always learning more?

621
00:24:10,040 --> 00:24:11,640
Yeah, yeah, absolutely.

622
00:24:11,980 --> 00:24:13,240
And it, there's always more to learn.

623
00:24:13,420 --> 00:24:13,620
Yeah.

624
00:24:13,980 --> 00:24:14,160
Yeah.

625
00:24:15,740 --> 00:24:20,420
Well, um, I, I have, uh, with the

626
00:24:20,420 --> 00:24:21,640
constraint of time, we're not going to get

627
00:24:21,640 --> 00:24:22,100
through everything.

628
00:24:22,220 --> 00:24:25,280
So, and so I think let's not go

629
00:24:25,280 --> 00:24:25,920
into some things.

630
00:24:26,040 --> 00:24:27,840
We'll have you back another time to talk

631
00:24:27,840 --> 00:24:30,700
about when it comes to all the, I

632
00:24:30,700 --> 00:24:33,280
think there's just a lengthy list of things

633
00:24:33,280 --> 00:24:37,640
that are structurally challenging for women in a

634
00:24:37,640 --> 00:24:39,380
way that's different from men.

635
00:24:39,400 --> 00:24:43,100
And so that it creates this, um, need

636
00:24:43,100 --> 00:24:45,700
for women to be more, uh, engaged.

637
00:24:45,940 --> 00:24:49,260
But today let's focus on this, this mentioned

638
00:24:49,260 --> 00:24:52,160
that you did with the seminar recently, this,

639
00:24:52,420 --> 00:24:55,220
why is it that married women need to

640
00:24:55,220 --> 00:24:58,440
be more engaged and how do you help

641
00:24:58,440 --> 00:25:03,360
them move from a complacent kind of, uh,

642
00:25:04,360 --> 00:25:08,920
disengagement to a more fully engaged approach?

643
00:25:09,680 --> 00:25:09,780
Right.

644
00:25:10,440 --> 00:25:13,240
So, um, couple, couple of things.

645
00:25:13,340 --> 00:25:15,260
So I, that, that was what my TEDx

646
00:25:15,260 --> 00:25:16,960
was about trying to encourage women to get

647
00:25:16,960 --> 00:25:17,480
engaged.

648
00:25:17,540 --> 00:25:19,700
And I, I got mixed reactions from people

649
00:25:19,700 --> 00:25:20,200
for sure.

650
00:25:20,360 --> 00:25:22,040
And, you know, I, I continue to get

651
00:25:22,040 --> 00:25:23,960
mixed reactions from people.

652
00:25:24,160 --> 00:25:25,960
I think, you know, it's really important, you

653
00:25:25,960 --> 00:25:28,320
know, I'll provide, uh, I started out a

654
00:25:28,320 --> 00:25:30,460
lot of times just rattling off the statistics,

655
00:25:30,920 --> 00:25:32,360
you know, eight out of 10 of us

656
00:25:32,360 --> 00:25:35,000
are going to be eventually on our own,

657
00:25:35,360 --> 00:25:37,220
solely responsible for ourselves.

658
00:25:37,220 --> 00:25:40,240
The average woman that become age that a

659
00:25:40,240 --> 00:25:42,480
woman becomes a widow is 59.

660
00:25:43,200 --> 00:25:48,380
You know, that, um, when, um, a woman

661
00:25:48,380 --> 00:25:52,240
gets with it becomes a widow, 69%

662
00:25:52,240 --> 00:25:56,400
of those widows say that the most difficult

663
00:25:56,400 --> 00:26:00,020
thing over everything else is trying to figure

664
00:26:00,020 --> 00:26:03,880
out, you know, how to navigate the financial

665
00:26:03,880 --> 00:26:06,560
decision-making, um, they're overwhelmed.

666
00:26:06,880 --> 00:26:09,820
There's statistics around bad sleep.

667
00:26:09,960 --> 00:26:11,320
You know, they're not able to sleep all

668
00:26:11,320 --> 00:26:12,120
these different things.

669
00:26:12,600 --> 00:26:14,300
Why put yourself in that position?

670
00:26:14,480 --> 00:26:14,840
Why not?

671
00:26:15,140 --> 00:26:19,080
You know, we're, as comprehensive financial planners, we

672
00:26:19,080 --> 00:26:22,140
are taught early on about protecting the downside,

673
00:26:22,700 --> 00:26:25,240
about making sure that you try to control

674
00:26:25,240 --> 00:26:27,040
the controllable, make sure that you have good

675
00:26:27,040 --> 00:26:27,760
life insurance.

676
00:26:27,780 --> 00:26:29,880
If you're in your earning years, making sure

677
00:26:29,880 --> 00:26:31,880
that you maybe have, you know, a decent

678
00:26:31,880 --> 00:26:33,960
homeowner's problems, all the things that we try

679
00:26:33,960 --> 00:26:35,940
to protect all the downsides.

680
00:26:36,100 --> 00:26:38,800
Well, that's a downside is not being able

681
00:26:38,800 --> 00:26:42,560
to understand finance well enough that you can

682
00:26:42,560 --> 00:26:46,940
at least, um, feel comfortable about navigating.

683
00:26:47,140 --> 00:26:48,800
And maybe you're not going to make all

684
00:26:48,800 --> 00:26:51,060
those decisions yourself.

685
00:26:51,060 --> 00:26:52,800
Maybe you're going to hire somebody, but how

686
00:26:52,800 --> 00:26:54,700
do you even know how to hire somebody

687
00:26:54,700 --> 00:26:58,020
that you can trust if you don't know

688
00:26:58,020 --> 00:26:59,220
the right questions to ask?

689
00:26:59,660 --> 00:27:01,740
Yeah, that's a good point.

690
00:27:01,880 --> 00:27:03,020
So how do you, how do you help

691
00:27:03,020 --> 00:27:06,920
people to, uh, know the answer to that?

692
00:27:07,580 --> 00:27:10,760
So, so I, I often will try to,

693
00:27:10,760 --> 00:27:12,220
you know, throw out some of those statistics

694
00:27:12,220 --> 00:27:15,020
and, and get them to see the potential

695
00:27:15,020 --> 00:27:16,120
obstacle.

696
00:27:16,120 --> 00:27:19,760
Um, I will try to reposition the idea

697
00:27:19,760 --> 00:27:22,400
of this is not about dying with a

698
00:27:22,400 --> 00:27:23,200
pile of money.

699
00:27:23,360 --> 00:27:25,700
This is about how do you want to

700
00:27:25,700 --> 00:27:26,600
live your life?

701
00:27:26,900 --> 00:27:30,280
And there's this very important resource called money.

702
00:27:30,300 --> 00:27:32,220
And if you figure out how to use

703
00:27:32,220 --> 00:27:35,320
it properly, you can actually live a better

704
00:27:35,320 --> 00:27:35,680
life.

705
00:27:35,760 --> 00:27:37,280
You can make better decisions.

706
00:27:37,280 --> 00:27:40,720
You can make better choices and have some

707
00:27:40,720 --> 00:27:45,260
even potential opportunity that if you can adequately

708
00:27:45,260 --> 00:27:48,600
protect yourself and your family, and then you

709
00:27:48,600 --> 00:27:50,580
figure out what's important to you.

710
00:27:50,780 --> 00:27:55,120
And you, you, um, identify your goals and

711
00:27:55,120 --> 00:27:58,760
your behavior aligned with what's important to you

712
00:27:58,760 --> 00:27:59,760
in terms of your values.

713
00:27:59,880 --> 00:28:01,740
So now you're living your life on your

714
00:28:01,740 --> 00:28:02,140
terms.

715
00:28:02,460 --> 00:28:04,440
I mean, people talk about this concept of

716
00:28:04,440 --> 00:28:06,380
being authentic all the time.

717
00:28:06,380 --> 00:28:07,420
And I was going to say, well, what

718
00:28:07,420 --> 00:28:08,160
is that?

719
00:28:08,280 --> 00:28:10,320
You know, do you even know what your

720
00:28:10,320 --> 00:28:10,920
values are?

721
00:28:10,920 --> 00:28:12,580
You know, a lot of people have never

722
00:28:12,580 --> 00:28:14,660
even explicitly thought about it.

723
00:28:14,720 --> 00:28:16,280
They think they're clear on their values, but

724
00:28:16,280 --> 00:28:19,720
they've never actually done the contemplative or reflective

725
00:28:19,720 --> 00:28:21,600
work to understand what their values are.

726
00:28:22,220 --> 00:28:24,740
So, um, how do you help people identify

727
00:28:24,740 --> 00:28:25,060
that?

728
00:28:25,480 --> 00:28:27,820
We have a bunch of exercises that we

729
00:28:27,820 --> 00:28:28,200
do.

730
00:28:28,280 --> 00:28:30,220
Um, we will help them a lot of

731
00:28:30,220 --> 00:28:30,460
times.

732
00:28:30,520 --> 00:28:32,380
It's like, you know, it's conceptually, it's like,

733
00:28:32,460 --> 00:28:35,720
oh, um, yeah, I, I value family.

734
00:28:35,780 --> 00:28:36,740
I value, you know, whatever.

735
00:28:36,740 --> 00:28:39,920
There's things that you, you know, reflexively might

736
00:28:39,920 --> 00:28:44,520
articulate, but I'm curious how you help someone

737
00:28:44,520 --> 00:28:45,740
really dig down, right?

738
00:28:45,820 --> 00:28:47,700
Dig into that to get a handle on,

739
00:28:47,800 --> 00:28:48,860
well, what do I value?

740
00:28:49,260 --> 00:28:50,580
So there's a variety.

741
00:28:50,800 --> 00:28:53,740
I, I used to have, um, a document,

742
00:28:53,880 --> 00:28:56,060
it was like a quiz or like just

743
00:28:56,060 --> 00:28:58,020
a list of all these different values.

744
00:28:58,020 --> 00:28:59,760
And I would have, we would talk about

745
00:28:59,760 --> 00:29:00,560
and go through it.

746
00:29:00,680 --> 00:29:04,400
Um, recently I was introduced to these cards

747
00:29:04,400 --> 00:29:06,400
and by the way, I was introduced them

748
00:29:06,400 --> 00:29:07,500
through WEG.

749
00:29:07,620 --> 00:29:10,760
WEG has used them in other, other groups,

750
00:29:10,780 --> 00:29:12,240
and I'm happy to share them with you

751
00:29:12,240 --> 00:29:14,860
guys because, um, they're, they've been really interesting.

752
00:29:15,020 --> 00:29:17,340
What I like about the cards is that

753
00:29:17,340 --> 00:29:20,340
you can do almost a cluster analysis.

754
00:29:20,560 --> 00:29:21,940
So what we do is we divide the

755
00:29:21,940 --> 00:29:25,540
cards into two, two sections, those values that

756
00:29:25,540 --> 00:29:27,500
resonate with me and those values that don't.

757
00:29:27,660 --> 00:29:29,780
Then we take the values that resonate with

758
00:29:29,780 --> 00:29:29,920
me.

759
00:29:29,940 --> 00:29:32,040
And now I narrowed down to 10, 15

760
00:29:32,040 --> 00:29:32,860
at max.

761
00:29:32,860 --> 00:29:35,920
And then I narrowed them down even further

762
00:29:35,920 --> 00:29:37,280
and start clustering them.

763
00:29:37,380 --> 00:29:39,020
And what I'm, what I try to get

764
00:29:39,020 --> 00:29:41,180
the, um, the client or the person I'm

765
00:29:41,180 --> 00:29:43,340
working with, working with to understand is that

766
00:29:43,340 --> 00:29:46,940
even though these different values seem somewhat similar,

767
00:29:47,480 --> 00:29:50,460
there's one higher, like there's a hierarchy, there's

768
00:29:50,460 --> 00:29:51,560
a motivator.

769
00:29:51,820 --> 00:29:55,760
What is that motivating value that the other

770
00:29:55,760 --> 00:29:57,900
values are still there, but they're being tested

771
00:29:57,900 --> 00:29:59,740
against that motivating value.

772
00:29:59,740 --> 00:30:02,260
And so, I mean, part of it isn't

773
00:30:02,260 --> 00:30:05,080
just the doing and coming up with your

774
00:30:05,080 --> 00:30:05,520
values.

775
00:30:05,760 --> 00:30:08,740
It is the process of talking it through

776
00:30:08,740 --> 00:30:12,460
and discussing it and just, you know, kind

777
00:30:12,460 --> 00:30:15,120
of getting comfortable with, you know, what really

778
00:30:15,120 --> 00:30:16,380
is motivating me in life.

779
00:30:16,400 --> 00:30:18,980
The purpose of this then is to what,

780
00:30:19,080 --> 00:30:23,720
to say, let's define your financial plan in

781
00:30:23,720 --> 00:30:26,960
keeping with what your true priorities are, not

782
00:30:26,960 --> 00:30:30,760
just some arbitrary, you know, financial objectives, but

783
00:30:30,760 --> 00:30:33,460
something that is truly at your core.

784
00:30:33,700 --> 00:30:34,780
Is that the gist of it?

785
00:30:35,320 --> 00:30:35,620
Absolutely.

786
00:30:35,920 --> 00:30:36,980
Money is a limited resource.

787
00:30:37,500 --> 00:30:38,960
It doesn't grow on trees.

788
00:30:39,560 --> 00:30:41,480
I always love this exercise that I do

789
00:30:41,480 --> 00:30:44,220
for my younger folks when I teach them

790
00:30:44,220 --> 00:30:46,040
how to use the financial calculator.

791
00:30:46,860 --> 00:30:49,260
And I talk to them about time value

792
00:30:49,260 --> 00:30:51,240
money and about the limited resources and so

793
00:30:51,240 --> 00:30:51,400
forth.

794
00:30:51,400 --> 00:30:55,600
I have them key in, okay, you're spending

795
00:30:55,600 --> 00:30:59,420
$7, $6, whatever at Starbucks every day.

796
00:30:59,800 --> 00:31:00,780
Okay, key that in.

797
00:31:01,120 --> 00:31:03,380
And you're doing that for, you know, five

798
00:31:03,380 --> 00:31:06,360
days a week for 20, 30 years.

799
00:31:06,520 --> 00:31:07,280
Okay, key that in.

800
00:31:07,600 --> 00:31:09,040
Okay, what is that number?

801
00:31:09,540 --> 00:31:12,060
And they're all always really surprised.

802
00:31:12,280 --> 00:31:14,380
And I say, okay, I'm not going to

803
00:31:14,380 --> 00:31:15,380
tell you not to buy Starbucks.

804
00:31:15,520 --> 00:31:16,980
You go out and you buy Starbucks every

805
00:31:16,980 --> 00:31:17,220
day.

806
00:31:17,720 --> 00:31:18,580
There's your yacht.

807
00:31:19,080 --> 00:31:21,420
You buy a yacht, or you can buy

808
00:31:21,420 --> 00:31:21,860
Starbucks.

809
00:31:22,280 --> 00:31:23,300
You choose.

810
00:31:23,780 --> 00:31:27,560
And getting people to understand that they can

811
00:31:27,560 --> 00:31:29,860
achieve certain things, but they have to then

812
00:31:29,860 --> 00:31:31,320
not do other things.

813
00:31:32,580 --> 00:31:33,400
These are choices.

814
00:31:33,680 --> 00:31:34,900
Yeah, very good.

815
00:31:37,120 --> 00:31:40,480
So does that values exercise a core part

816
00:31:40,480 --> 00:31:43,400
of your engagement with clientele?

817
00:31:43,540 --> 00:31:46,280
Is that a like building block you develop?

818
00:31:46,280 --> 00:31:48,800
So it depends.

819
00:31:49,160 --> 00:31:50,660
Now, I told you I came from New

820
00:31:50,660 --> 00:31:50,760
York.

821
00:31:50,760 --> 00:31:51,820
It's a favorite phrase, actually.

822
00:31:52,140 --> 00:31:52,260
Yeah.

823
00:31:52,460 --> 00:31:52,620
Yeah.

824
00:31:52,680 --> 00:31:55,060
I mean, there are New Yorkers that would

825
00:31:55,060 --> 00:31:56,540
have zero patience with that.

826
00:31:56,780 --> 00:31:59,560
So, you know, I mean, I guess if

827
00:31:59,560 --> 00:32:01,280
I lived out in California, more people would

828
00:32:01,280 --> 00:32:01,420
be.

829
00:32:01,860 --> 00:32:05,380
So I kind of feel the client out

830
00:32:05,380 --> 00:32:10,100
and feel for what they're willing to do

831
00:32:10,100 --> 00:32:10,620
with me.

832
00:32:10,740 --> 00:32:13,000
Sometimes just asking to complete a risk tolerance

833
00:32:13,000 --> 00:32:13,480
questionnaire.

834
00:32:14,000 --> 00:32:14,160
Right.

835
00:32:17,140 --> 00:32:18,140
All right.

836
00:32:18,300 --> 00:32:21,280
So when possible, you pursue that.

837
00:32:22,820 --> 00:32:26,840
And then just, you know, do you always

838
00:32:26,840 --> 00:32:28,480
like to start with a financial plan, the

839
00:32:28,480 --> 00:32:30,980
comprehensive financial plan as part of the process

840
00:32:30,980 --> 00:32:31,700
before?

841
00:32:32,000 --> 00:32:34,780
I am a professor of CFP programs.

842
00:32:34,960 --> 00:32:36,120
I taught two.

843
00:32:36,260 --> 00:32:39,060
In fact, I started a registered CFP program

844
00:32:39,060 --> 00:32:40,700
down here at University of South Florida.

845
00:32:41,300 --> 00:32:42,120
I will not.

846
00:32:42,340 --> 00:32:43,120
I will never.

847
00:32:43,120 --> 00:32:45,240
If somebody comes to me and says, here's

848
00:32:45,240 --> 00:32:47,240
a million dollars or here's 10 million, I

849
00:32:47,240 --> 00:32:47,580
don't care.

850
00:32:48,180 --> 00:32:49,580
Just manage it.

851
00:32:50,160 --> 00:32:51,080
I won't do it.

852
00:32:51,240 --> 00:32:53,420
I tell them I always have to do

853
00:32:53,420 --> 00:32:54,240
a comprehensive plan.

854
00:32:54,340 --> 00:32:55,940
I want to know what's going on in

855
00:32:55,940 --> 00:32:58,800
your life because I might be missing something.

856
00:32:59,580 --> 00:33:02,020
So I will do a financial plan, a

857
00:33:02,020 --> 00:33:04,300
matter of fact, and not manage somebody's money.

858
00:33:04,900 --> 00:33:07,540
But I think comprehensive planning is really valuable.

859
00:33:07,700 --> 00:33:08,920
I think that everybody should do it.

860
00:33:09,420 --> 00:33:11,640
Yeah, we're on the same page as far

861
00:33:11,640 --> 00:33:11,900
as that.

862
00:33:11,900 --> 00:33:13,420
I noticed you're also you're involved in the

863
00:33:13,420 --> 00:33:14,700
Financial Planning Association.

864
00:33:15,540 --> 00:33:18,640
Have you had a long time involvement with

865
00:33:18,640 --> 00:33:19,800
the Financial Planning Association?

866
00:33:20,480 --> 00:33:22,720
Yes, I was involved in it back up

867
00:33:22,720 --> 00:33:24,680
north and then I was on the board

868
00:33:24,680 --> 00:33:26,620
here at Suncoast in Sarasota.

869
00:33:26,940 --> 00:33:29,800
Our board is kind of, I don't know,

870
00:33:29,960 --> 00:33:31,600
it's not operating that well.

871
00:33:31,740 --> 00:33:33,300
There's not enough people that want to be

872
00:33:33,300 --> 00:33:33,600
involved.

873
00:33:33,720 --> 00:33:34,640
I don't understand why.

874
00:33:34,880 --> 00:33:36,880
So I am kind of a little bit

875
00:33:36,880 --> 00:33:40,340
unusual, right, where there's a collaborative thing across

876
00:33:40,340 --> 00:33:41,740
the state of some kind with.

877
00:33:41,900 --> 00:33:42,860
Right, right.

878
00:33:42,940 --> 00:33:44,640
We do have a Florida FBA.

879
00:33:44,960 --> 00:33:47,280
And a matter of fact, they're planning a

880
00:33:47,280 --> 00:33:50,520
trip to go out to Tallahassee in a

881
00:33:50,520 --> 00:33:51,740
couple of weeks.

882
00:33:51,980 --> 00:33:55,620
And I'm trying to reorganize my schedule because

883
00:33:55,620 --> 00:33:59,040
they've been very active and involved with talking

884
00:33:59,040 --> 00:34:04,120
to our representatives about financial literacy, firstly in

885
00:34:04,120 --> 00:34:06,300
the high schools and then even in the

886
00:34:06,300 --> 00:34:09,880
universities, which has been a real hill to

887
00:34:09,880 --> 00:34:12,420
climb, which is surprising.

888
00:34:13,139 --> 00:34:14,100
Yeah, it's such an important thing.

889
00:34:14,400 --> 00:34:15,460
Yeah, that's great.

890
00:34:16,380 --> 00:34:18,260
And thanks for your effort, for sure.

891
00:34:18,520 --> 00:34:18,639
Yeah.

892
00:34:19,000 --> 00:34:20,340
Thanks for your involvement in that.

893
00:34:20,580 --> 00:34:22,179
I think we all need to, you know,

894
00:34:22,199 --> 00:34:23,980
make it a priority to participate in our

895
00:34:23,980 --> 00:34:26,360
industry association at some time or another.

896
00:34:28,760 --> 00:34:32,060
So, well, we could keep talking, but I

897
00:34:32,060 --> 00:34:34,760
feel like we've covered around the time we

898
00:34:34,760 --> 00:34:35,840
normally would talk.

899
00:34:36,239 --> 00:34:37,580
What did you want to get in this

900
00:34:37,580 --> 00:34:37,940
first?

901
00:34:38,139 --> 00:34:39,440
We're going to have you back for sure.

902
00:34:39,860 --> 00:34:39,960
Absolutely.

903
00:34:39,960 --> 00:34:43,120
We're going to talk more about some of

904
00:34:43,120 --> 00:34:45,620
the specific kinds of challenges women face along

905
00:34:45,620 --> 00:34:48,800
the way that are unique from men in

906
00:34:48,800 --> 00:34:50,739
their financial planning endeavors.

907
00:34:51,320 --> 00:34:53,760
But, you know, particularly on this topic about

908
00:34:53,760 --> 00:34:57,820
married women and needing to pay attention or

909
00:34:57,820 --> 00:34:58,420
anything else.

910
00:34:58,480 --> 00:34:59,920
Was there anything else you wanted to address

911
00:34:59,920 --> 00:35:00,280
today?

912
00:35:00,980 --> 00:35:03,780
Well, I guess I suppose without getting into

913
00:35:03,780 --> 00:35:07,020
all those other things, you know, if women

914
00:35:07,020 --> 00:35:09,280
could just be a little bit reflective and

915
00:35:09,280 --> 00:35:11,740
think about all those big decisions that are

916
00:35:11,740 --> 00:35:16,020
made in your family, at your workplace, in

917
00:35:16,020 --> 00:35:18,960
the community, in the world, they have financial

918
00:35:18,960 --> 00:35:19,820
implications.

919
00:35:20,120 --> 00:35:23,820
Almost every decision that is made has some

920
00:35:23,820 --> 00:35:24,780
implications there.

921
00:35:24,780 --> 00:35:27,640
And the more you understand money, the more

922
00:35:27,640 --> 00:35:30,420
you can contribute and be at the table.

923
00:35:30,780 --> 00:35:34,680
So we, as women, need to be at

924
00:35:34,680 --> 00:35:35,060
the table.

925
00:35:35,200 --> 00:35:36,380
We need to assist.

926
00:35:36,580 --> 00:35:38,280
Everybody has something to contribute.

927
00:35:38,500 --> 00:35:40,880
But if you don't have that knowledge, you're

928
00:35:40,880 --> 00:35:42,200
going to be limited in what you can

929
00:35:42,200 --> 00:35:42,540
contribute.

930
00:35:42,920 --> 00:35:45,180
So from that standpoint, I'm hoping those higher

931
00:35:45,180 --> 00:35:47,960
earners who do want to do something with

932
00:35:47,960 --> 00:35:49,380
their lives will hear that.

933
00:35:52,460 --> 00:35:53,660
Excellent conversation.

934
00:35:54,220 --> 00:35:56,560
Dr. Laura Mateo, let's have you back and

935
00:35:56,560 --> 00:35:59,400
let's do this again and talk more about

936
00:35:59,400 --> 00:36:02,300
the kinds of challenges women face so that

937
00:36:02,300 --> 00:36:06,840
we can help inform our listeners and help

938
00:36:06,840 --> 00:36:08,500
them in their financial journey.

939
00:36:09,500 --> 00:36:12,140
Hopefully they're paying attention in ways that they

940
00:36:12,140 --> 00:36:12,660
need to.

941
00:36:13,340 --> 00:36:15,700
So you've been a pleasure to have with

942
00:36:15,700 --> 00:36:15,840
us.

943
00:36:15,920 --> 00:36:16,980
Thanks for being with us today.

944
00:36:17,020 --> 00:36:17,880
Thank you so much.

945
00:36:17,900 --> 00:36:19,440
It was great to talk to you both,

946
00:36:19,660 --> 00:36:20,180
Chris and Jeff.

947
00:36:20,420 --> 00:36:21,220
Wonderful to see you.

948
00:36:21,340 --> 00:36:21,860
Thank you.

949
00:36:21,860 --> 00:36:22,560
Okay.

950
00:36:22,740 --> 00:36:23,980
Thanks, everybody, for being with us.

951
00:36:24,060 --> 00:36:25,720
If you need any help, you can reach

952
00:36:25,720 --> 00:36:28,580
out to actually, Laura, do you want to

953
00:36:28,580 --> 00:36:31,760
share your contact information for our audience before

954
00:36:31,760 --> 00:36:33,260
we sign off with ours?

955
00:36:33,840 --> 00:36:33,980
Sure.

956
00:36:34,080 --> 00:36:36,300
Well, it's similar to both of yours.

957
00:36:36,500 --> 00:36:39,140
It's lmatea at wealthenhancement.com.

958
00:36:39,780 --> 00:36:43,080
If anybody wanted to work with, do something

959
00:36:43,080 --> 00:36:47,100
with the three of us, even, we could

960
00:36:47,100 --> 00:36:47,780
work as a team.

961
00:36:47,780 --> 00:36:50,520
We are partners at this firm and we

962
00:36:50,520 --> 00:36:53,980
can certainly work together to even help somebody.

963
00:36:54,220 --> 00:36:54,360
Absolutely.

964
00:36:54,780 --> 00:36:57,640
And it's the kind of thing that there's

965
00:36:57,640 --> 00:37:01,600
different partners that have areas of expertise and

966
00:37:01,600 --> 00:37:02,960
we all can work together.

967
00:37:03,180 --> 00:37:04,660
So glad to have you with us.

968
00:37:04,740 --> 00:37:06,080
We're going to have you back for sure.

969
00:37:06,520 --> 00:37:09,180
Until next time, everybody, keep striving for something

970
00:37:09,180 --> 00:37:09,520
more.

971
00:37:10,900 --> 00:37:12,880
Thank you for listening to Something More with

972
00:37:12,880 --> 00:37:13,600
Chris Boyd.

973
00:37:13,600 --> 00:37:16,040
Call us for help, whether it's for financial

974
00:37:16,040 --> 00:37:19,980
planning or portfolio management, insurance concerns, or those

975
00:37:19,980 --> 00:37:22,020
quality of life issues that make the money

976
00:37:22,020 --> 00:37:23,120
matters matter.

977
00:37:23,500 --> 00:37:26,740
Whatever's on your mind, visit us at somethingmorewithchrisboyd

978
00:37:26,740 --> 00:37:29,940
.com or call us toll free at 866

979
00:37:29,940 --> 00:37:35,480
-771-8901 or send us your questions to

980
00:37:35,480 --> 00:37:39,440
amr-info at wealthenhancement.com.

981
00:37:39,540 --> 00:37:41,540
You're listening to Something More with Chris Boyd

982
00:37:41,540 --> 00:37:44,160
Financial Talk Show, Wealth Enhancement Advisory Services and

983
00:37:44,160 --> 00:37:46,300
Jay Christopher Boyd provide investment advice on an

984
00:37:46,300 --> 00:37:47,860
individual basis to clients only.

985
00:37:48,020 --> 00:37:50,020
Proper advice depends on a complete analysis of

986
00:37:50,020 --> 00:37:51,200
all facts and circumstances.

987
00:37:51,500 --> 00:37:53,280
The information given on this program is general

988
00:37:53,280 --> 00:37:55,320
financial comments and cannot be relied upon as

989
00:37:55,320 --> 00:37:56,900
pertaining to your specific situation.

990
00:37:57,120 --> 00:37:59,080
Wealth Enhancement Group cannot guarantee that using the

991
00:37:59,080 --> 00:38:01,080
information from this show will generate profits or

992
00:38:01,080 --> 00:38:02,200
ensure freedom from loss.

993
00:38:02,400 --> 00:38:04,580
Listeners should consult their own financial advisors or

994
00:38:04,580 --> 00:38:06,660
conduct their own due diligence before making any

995
00:38:06,660 --> 00:38:07,500
financial decisions.